Economic journal Odessa polytechnic university
№ 2 (32), 2025
CONTENT
MAIN ARTICLES | ||
| Bavyko O.Ye., Galuza K.I. | Тrends in the Development of the Business Environment in the Retail Sector of Building Materials and Household Goods | |
| Balan O.S., Shepel M.Ye. | Public Administration Mechanisms for Odesa’s Tourism Potential as a UNESCO Historical and Cultural Heritage Site | |
| Brahina O.S. | Sustainability as a Modern Requirement for Enterprise Management | |
| Grynko T.V., Krupskyi O.P., Stasiuk Yu.M. | Visual Culture as a Source of Managerial Thinking in the Restaurant Business | |
| Hrushyna A.I. | Targeted Budget Financing in Ukraine: Efficiency, Institutional Challenges, and Ways to Improve Performance | |
| Husarina N.V. | Evaluating the Current Level of Socio-Economic Development of Ukrainian Regions | |
| Zaichenko K.S., Bilinska D.M. | Branding as a Component of the Competitive Strategy of the Enterprise (on the Example of “BC ROSHEN” LTD) | |
| Krasnostanova N.E., Serhiienko V.Yu. | Innovative Models of Public-Private Partnership in the Development of Road Transport in Ukraine | |
| Niekrasova L.A., Stohnii Yu.S. | Conceptual Approaches to the Development of Road Transport Market Infrastructure in the Context of Post-Crisis Recovery | |
| Pererva P.G., Mekhovych Ye.S. | The Theoretical and Methodological Essence of Cryptocurrency as a Component of the Economic Potential of the Enterprise | |
| Pulcha D.O. | Economic Adaptation of Veterans through Entrepreneurship: A Strategic Perspective on the Development of the Odesa Region | |
| Tataryntseva Yu.L. | Methodical Recommendations of Management Development of Digital Marketing Based on Economics Impressions | |
| Cherkasov D.F. | Strategies and Business Models for Innovative Development of Manufacturing Enterprises | |
| Cherkasova T.I., Klochko V.V. | Key Components and Factors Influencing the Innovation Potential of an Enterprise | |
| Chernyshova L.I., Onyshchuk O.O. | Strategies for Managing Generation Z in the Automotive Retail Sector | |
| Ali Rashed Khalifa Bumeqairaa Almansoori | Diagnosis of Digital Maturity in the Context of Enterprise Information and Communication Resources | |
REVIEW AND SIGNIFICANT SCIENTIFIC EVENTS | ||
